Martin is a 2x entrepreneur, former venture capitalist and investment banker, and has helped startups raise $30 million in venture capital and focus on the right things to grow their business. He blogs on

Critical Steps to Validate Your Startup’s Business Model

A business plan is at the heart of every business. But instead of just writing down your business plan, your startup’s business model will require proper validation before you start doing business. If you don’t validate it, the investor simply won’t invest. You can validate your business model through three core assumptions: delivering, creating and capturing value.