Neele Petzold

NEELE PETZOLD

I am a second year PhD candidate at the VU Amsterdam in cooperation with the Münster Business School. In my research I focus on innovation management. My current project is ‘Innovative Business Models for coping with Disruptive Change in Small and Medium Enterprises’. I am focusing on the process of disruptive innovations, understanding how a disruptive innovation emerges, develops, and grows until it eventually disrupts the market.