Rana Mostaghel is assistant professor, head of marketing master programs at Linnaeus University, Sweden, and active member of Gunilla Bradely Digital Center. Her research interests include marketing, supply chain, service marketing, digitalization, e-commerce, and innovation. She has published in international journals such as Journal of Business Research, Psychology and Marketing, and Service Industries Journal. Moreover, she has work experience in industry such as the head of marketing and business development at Lufthansa German Airlines.

Email: rana.mostaghel@lnu.se

What are Circular Business Models (CBM)?

Shortly, the demands and needs of approximately nine billion people will be about three times the current resources. At this time challenges will accelerate for the deficiencies of resources and enormous production of waste. Circular Business Models (CBM) is the solution for not only improving resource management and decreasing waste production but also reducing costs and expanding firm performance.