Wouter Koetzier

WOUTER KOETZIER

Wouter Koetzier is the global managing director of the Innovation and Product Development practice at Accenture, a global management consulting, technology and outsourcing company.

5 Key Points to Consider when Developing an Innovation Strategy

From our talks with innovation management practitioners and business executives it seems that not many organizations have a well-defined and integrated innovation strategy. To find out more about how to go about creating and executing such a strategy, we spoke to Wouter Koetzier and Christopher Schorling at Acceture who encourage a very pragmatic and execution-oriented approach.

How to Avoid the Innovation Death Spiral

Consider this all too familiar scenario: Company X’s new products developed and launched with great expectations, yield disappointing results. Yet, these products continue to languish in the market, draining management attention, advertising budgets, manufacturing capacity, warehouse space and back office systems. Wouter Koetzier explores how to avoid the innovation death spiral.