SWICH – The Six Week Innovation Challenge
The Six Week Innovation Challenge is becoming the method of choice in corporates. And it's not only innovators who love the sprint - leaders embrace it just as much.
The Six Week Innovation Challenge is becoming the method of choice in corporates. And it's not only innovators who love the sprint - leaders embrace it just as much.
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.
Emulation is a viable technique for driving innovation. However, one has to look outside of their current industry for it to have any real value, often very far away from that industry.