The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.
Ideascale2019-04-30T06:52:52-07:00October 1st, 2012|Categories: Idea Management, Strategies|Tags: brainstorm, brainstorming, Collaboration, Creativity, customer research, front end of innovation, fuzzy front end of innovation, idea convergence, Ideation, in-depth article, innovation lifecycle, Innovation Strategy, market research, R&D, risk-taking, virtual ideation|