The level of innovation capability within organizations is connected to the ability of making the right sense of collective experiences, especially in uncertain or ambiguous times. In this post Susanna Bill delves deeper on the importance of sense making and the effects it has on the level of innovation capabilities. And addresses a personal dilemma.
There is an urgent need to rethink the way firms innovate. We need to change from a manufacturer-active perspective to a user-active perspective, according to professor Nikolaus Franke of Vienna University. The Lead user method, Toolkits for user innovation and Innovation communities. These are three ways that firms can apply to benefit from users innovativeness and create better innovations and more value and growth.