Human Creativity: The Critical Survival Skill of the 4th Industrial Revolution that Cannot be Automated

While 4th Industrial Revolution technologies are fast becoming the way to go in the world of the "new normal," they are driven by something far superior to robots: human creativity. Let's have a look at the importance of creativity in this article.

The Future of Email Marketing: Trends and Predictions for 2020

The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.

How Is Digital Innovation Changing Marketing?

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

6 Future-focused Ways Technology Will Affect Customer Service

For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day. 

2019-12-17T05:44:11-08:00October 28th, 2019|Categories: Trend Alert|Tags: , , , , , , |

Driving Exponential Online Growth by Creating and Reaching New Digital Customers

How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.

Five Business Shifts That Will Put Learning at The Heart of The Agenda

In our recent book The Future Reinvented, we are argued that, in the face of seemingly unprecedented change across society, learning at every level is central to survival and growth.

How to Innovate with Big Data: 4 Essentials

A few years ago, big data was a brand new frontier for businesses, and few could afford to leverage the technology on a large scale. Today, it’s much more accessible for companies of all sizes, and the field of big data has begun to mature.

Artificial Intelligence in the Workplace – the Leadership Challenge

Technological disruptions are defining this era of rapid business transformation and driving a set of deep rooted questions about the future of work, the implications for organizations, management and employees and how we can navigate to the ‘next horizon’.

How Innovations in Web Development Shape Online Exposure for Small Businesses

At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.