Will digitalization fundamentally change the way companies innovate? Our answer is no. While digital technologies hold enormous innovation potential, they belong to the sphere of “solutions” and are means to a higher purpose.
The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day.
Image recognition will make our cars safer, more efficient and reliable. Learn how image recognition technology is improving.
How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.
In our recent book The Future Reinvented, we are argued that, in the face of seemingly unprecedented change across society, learning at every level is central to survival and growth.
In recent years, our world has become hyper-connected, and while that offers many substantial benefits to both corporations as well as individuals, these benefits come with a hefty price tag on our privacy and security.
A few years ago, big data was a brand new frontier for businesses, and few could afford to leverage the technology on a large scale. Today, it’s much more accessible for companies of all sizes, and the field of big data has begun to mature.
Technological disruptions are defining this era of rapid business transformation and driving a set of deep rooted questions about the future of work, the implications for organizations, management and employees and how we can navigate to the ‘next horizon’.
At the core of every successful business lies innovation. This innovation, however, doesn’t always have to be of internal nature in the form of a new product or an upgraded service in order to have a spectacular effect on your brand’s success.
The business world, as well as every industry in the world, is undergoing a massive change in the wake of the technological revolution.
New technological advancements emerge every day. As this takes place, it's important to stay aware of changes and advancements.
Industry-disrupting innovation only occurs every so often, and very rarely in steady and sustainable growth cycles. Artificial Intelligence (AI) is one of these disruptors, and it’s highly versatile. From picking the next song on Spotify and predicting favorable stock trades, to robot assisted surgery and disease diagnosis, AI is taking every sector by storm.
Starting up a small business can be rough. Even if you possess near-infinite entrepreneurial spirit, chances are that you’ll run into some roadblocks along the way. Whether these obstacles are based in logistics of strategy and implementation of your business model, or even issues with the very products and services you offer, most of these problems can be solved with financial influx.