PPC

Expert Marketing Tips for the Small Business Owner

Marketing a small business may seem to be a daunting, expensive task. But it doesn’t have to be so. These expert marketing tips specifically for small business owners offer proven strategies you can apply immediately to start reaching out to your customers.

Ideascale2021-12-17T12:37:49-08:00January 4th, 2019|Categories: Strategies|Tags: advertising, advice, blog, community, freemium, marketing, mobile marketing, PPC, small business, smbs|

Evaluating an Idea’s Potential Using ‘PPC’

Most of us have a tendency to discard ideas too quickly, because we cannot see the potential value. Gary Bertwistle of Blue Moon Creative, author of the new book The Keys to Creativity, has come up with a technique that he calls PPC, which stands for Positives, Potentials and Concerns, that can help you to overcome this tendency.

Sarah Vandenberg2021-11-29T08:15:04-08:00March 30th, 2006|Categories: Book Review, Idea Management|Tags: Book Review, Creativity, evaluation of ideas, Ideation, innovation tool, mindset, opportunity, PPC|