Even the most fledgling innovation program have a research component. Innovation research guides decision making, problem statements, idea generation, solution sourcing, and several other points in the innovation lifecycle. And when it comes to research there are lots of ways to get the data that you need - but two common ways are surveys and crowdsourcing.
If you’re working with an innovation management platform, then you know the importance of building a community. The success of these programs is intrinsically linked to the spirit and engagement of your community: how much they participate, how they’re participating, why they’re participating.
A desire to act as a bridge builder between technology and people has taken him from Sweden to New Delhi where he now heads Ericsson ConsumerLab Asia Pacific, a unit within the Ericsson Group that gathers in, processes and analyses data on end consumer needs. Their surveys are based on a cross section of the world’s population in all parts of the world.
