One of the most significant investments any business can make is in its staff. This goes beyond the simple fact of paying for salaries and benefits, however — in order to be a truly valuable element of a company, employees must be genuinely nurtured.
Value propositions are a key element to success. In the modern business climate, the environmental value proposition, in particular, is uniquely effective.
There are studies that say the world will run out of oil within 55 years. All the while, aquatic creatures are suffering at the hands of plastic pollution every day. On top of that, our collective contribution to the greenhouse effect is sending us underwater as sea levels rise at unprecedented rates.