In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
One of the most significant investments any business can make is in its staff. This goes beyond the simple fact of paying for salaries and benefits, however — in order to be a truly valuable element of a company, employees must be genuinely nurtured.
Innovation is usually spoken of in relation to products, research, and development. However, every aspect of your business can be innovated. In fact, one of the most important – and often overlooked – is customer service. Innovative customer service helps you build loyalty, encourages repeat business, and can also bring in new buyers as they observe how you care for your consumers.
Today's forward-thinking companies know that giving their employees access to ongoing education opportunities is an excellent way to prepare them to deal with changing circumstances in their industries.
How can we succeed in the online world when it seems to be changing by the day? This article explores critical questions business leaders need to be asking themselves as they explore case examples and strategies that have been applied by others, examine how the technologies and capabilities of the ‘mobile first’ internet could evolve in the next few years and identify a set of practical actions they can adopt to drive exponential online sales growth.
It is likely that sooner or later (or even perhaps now) your business is going to be trying to fill an opening for a great job with an even greater candidate. For better or worse, there are a lot of great jobs out there, and it can be challenging for potential employees to find and apply to everything. This is exactly where human resources recruitment professionals can make a huge difference.
New technological advancements emerge every day. As this takes place, it's important to stay aware of changes and advancements.
It's that time of year, following the holiday excess many of our waistlines are looking a little fuller and our email inboxes are full of newsletters, including 2018 predictions and the key trends to consider.
Virtual reality is back with better graphics, better hardware, and more applications. Several technologies will soon be released to the general market to further immerse mainstream users in their digital experiences while expanding the applications of virtual reality.
Clothes buying, both in-store and online, is set to change with help from interactive and virtual assistants. Interactive mirrors, virtual changing rooms, a personalised fitting service and a mobile app all aim to help consumers find the clothes and the look they want more easily. They may also reduce costs for online retailers and help them reach new customers.
Can you improve the innovation process as well as reducing the cost of engaging with users, developing new ideas and prototyping and testing solutions by making use of virtual environments? Jeffrey Philips and Jena Ball point the way.