Asger Daugbjerg is Business Director of Monday Morning (mm.dk), a leading Scandinavian think tank. Monday Morning helps government agencies and public as well as private sector leaders to turn risks into new opportunities by supplying new insights, information and perspectives on key agendas in society. This includes Innovation, Leadership, Climate Change, Green Business and New Growth. Asger Daugbjerg, MBA, MSc, has worked for almost 25 years in advertising and consultancy, focusing on developing and implementing business/brand/communication strategies for clients around the world. He has worked in both Europe and Asia, assisting clients to build strong brands and navigate in highly competitive markets.