Ellen Di Resta is the founder of Synaptics Group, an advisory and research consultancy that helps clients to develop market-relevant innovation. She has held leadership positions in strategic innovation and new product development at Design Continuum and CR Bard. Her work has spanned global markets, and her clients have ranged from large multinationals such as Procter and Gamble and Boston Scientific, to small start-ups.

Ellen is also a frequent guest lecturer on innovation topics at Boston University, and she is spearheading new research to codify personnel selection for innovation.

Ellen Di Resta has a BS in engineering from Rochester Institute of Technology, an MS in design from the University of North Texas, and an MBA from Boston University where her thesis focused on organizational factors to foster innovation within corporations. Ellen has also led teams that have been recognized with the IDEA award for design excellence, the Bottom Line Design award, and the AG Lafley design award for realizing business goals.



The other side of innovation

In this week's book review Ellen DiResta looks at The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble, two faculty members from the Tuck School of Business at Dartmouth, published by Harvard Business Review.

2019-10-15T15:06:39-07:00October 7th, 2010|Categories: Book Review|Tags: |

Are Your Innovation Efforts Working Against Your Business?

The ability to develop breakthrough products and services has become the holy grail of innovation. However, many companies struggle to develop breakthroughs even though they may be very innovative in other ways. Could it be that a different organizational barrier exists that is specific to breakthrough innovation? Examining the purpose of innovation relative to the purpose of your business may provide the answer, suggests Ellen Di Resta, Founder of Synaptics Group, Inc.

Utilizing consumer feedback for improvement and breakthrough innovation

Organizations have had varying degrees of success in utilizing consumer research in their innovation processes. According to Ellen Di Resta, this is typically due to a misalignment of expectations for how directly the consumer can influence the product development process.

2021-11-29T13:55:35-08:00October 14th, 2008|Categories: In-Depth Article|Tags: , , |