GEORG STAMPFL
Georg Stampfl is co-founder of business model gallery.com, co-founder of the premium pure.com, a business model innovation consulting company, and a research affiliate at Zeppelin University in Friedrichshafen (Germany) where his research and teaching focus lies in the field of business model innovation.
Leading CEOs worldwide expect major changes to their company’s business model until 2020. As a consequence, organizations are currently about to realize that, today, business model innovation has become as important as technological innovation. However, developing new and viable business models still represents a serious challenge for large incumbent firms despite their resources, know-how, and key technologies. This article provides 10 guidelines for mastering business model innovation challenges in established companies.
Most “new” business models are not really “new”. Very frequently they are based on replications or re-combinations of existing business model patterns. Consequently, learning from business models from other companies and industries is a very important source of inspiration for business model innovation.
