A decade ago, when purchasing a new cellphone,informed customers would likely choose between Nokia, Ericsson, Motorola, or perhaps even Siemens. Today, youngsters, hipsters, techies and executives alike opt for Apple, Samsung and LG. What happened?
Insurance providers aren't particularly well known for their fast-paced innovation. In truth however, the insurance industry is on the cutting edge of corporate environmental awareness and has been for some time. Insurance providers also manage their innovations: They introduce new ideas but don't adopt them at a faster pace than they can support.
Most “new” business models are not really “new”. Very frequently they are based on replications or re-combinations of existing business model patterns. Consequently, learning from business models from other companies and industries is a very important source of inspiration for business model innovation.
Innovation is often more about combining what is already there than reinventing the wheel in a creative manner. In this article you will learn how to apply solutions from other industries to your problem at hand by using… metaphors. This method I am about to present is called Metaphor Safari and is based on professor Ikujiro Nonaka’s theory on knowledge management.
''Climate change is a result of the greatest market failure the world has seen. The evidence on the seriousness of the risks from inaction or delayed action is now overwhelming. We risk damage on a scale larger than the two world wars of the last century. The problem is global and the response must be a collaboration on a global scale.'' (Professor Lord Nicholas Stern, London School of Economics, at Royal Economic Society Manchester, November 2007, guardian.co.uk)