Helén Anderson

HELÉN ANDERSON

Dr. Helén Anderson is professor in Business Administration at Jönköping International Business School and presently a visiting scholar at SCANCOR, Stanford University. Her current research is focused on the market dynamics of business relationship, and on how new technology makes its way to the buyer and user.

Customized Careers – a lattice replacing the traditional ladder

We think of careers like ladders, don’t we? And when careers do not go straight up the ladder, we do not see them as (good) careers. But if you are in the business of providing talent this is a tradition that may need to be replaced by innovation. Replacing the traditional ladder with a lattice has led to significant improvements according to Cathy Benko, chief talent officer for Deloitte.

Learning from Practicing Mass Customization and Open Innovation

Emotions, empathy, connection, love, storytelling, self-care – I am referring what I heard about the consumer. Creative revolution, democratization, social innovation, experience, passion – I am referring to what I heard about innovation.