Keith Johnson is the Chief Product Officer of GutCheck with over 15 years of experience building and creating businesses, leading corporate expansion into new markets around the world, and growing leading brands.
Taking an Audience-Centric Approach During the Tech Adoption Lifecycle
Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. But which customers? Who is going to buy my product first? What happens after that? How can I eventually grow my customer base to one billion people?