Sohrab Kazemahvazi

SOHRAB KAZEMAHVAZI

Sohrab Kazemahvazi Is a Manager in Arthur D. Little’s Stockholm office and member of the Technology Innovation Management Practice.

Why Product Lifecycle Management Should Be On Every Executive’s Agenda!

Product lifecycle management (PLM) initiatives often miss their true potential and make projects unnecessarily costly. Not understanding how to optimize these investments can have long-term effects on both the top and bottom line, while companies that realize how to use PLM as a competitive weapon can capture significant market advantages. In this article we give you insights into how to take an approach that addresses the true potential of a PLM investment.