Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.
Markets can be quite hostile to new products launched, and in fact they refuse most new products. This hostility to new products can even be stronger in network markets, where all players are interconnected. Read more about the challenges to be addressed when you enter into network markets in this third article in a series of five by Gunjan Bhardwaj, head of Ernst & Young´s Global Business Performance Think-tank.