The internet was revolutionary in that it democratized the spread of information and ideas at a much faster rate than any other channel in. With the increased adoption of computing, we’ve also tracked the rise of “distributed knowledge” databases like Quora or Wikipedia. What is interesting is how powerful these specialized knowledge bases can prove to be in the context of innovation.
Disruptive database technologies have mandated retailers to innovate to keep up with market trends and competition. While this may seem costly, it's the only way businesses can stay relevant. Project managers are expecting a higher return and lower costs on technology projects.