ISO is an independent, non-governmental international organization with members in 163 different countries. Through its members, it brings together experts to share knowledge and develop voluntary, consensus-based, market relevant International Standards that assist particularly in facilitating international trade.
Previously in the Standardization Series, we argued that the worth of a management standard addressing innovation will chiefly rest on its ability to provide guidance on how to achieve sustained success through new product, service or business model development. But how will this “guidance” be generally received and which are the key drivers for the adoption of innovation management standards? The following article explains.
In this series of three articles Paul Hobcraft explores the value of knowledge and education for innovation. In part one he opens the discussion by exploring some of the biggest challenges faced by organizations today and provides encouragement to explore emerging practices.