Innovation and the hidden value of the primacy effect
People will remember the first and last times they interact with you. Use innovation to make sure each touch point is memorable and makes a good impression.
How to use Twitter as a Powerful Idea Discovery Tool
Twitter can be a powerful tool for developing breakthrough ideas. In fact, it's one of the best tools for exposing you to new ideas, insights and trends. Unfortunately, it has gained a reputation as a place where narcissistic people talk about the glorious minutiae of their lives - such as, "Guess what I'm having for breakfast?" There is some of that, of course, but it is also a vibrant community where people share some amazing ideas and resources.