Closed innovation is a thing of the past. Scalable, open innovation as a business practice has yielded the most dramatic and successful results - and communication and connection with your audience is essential to success. By engaging through at least four of eight channels (website, email, social, public relations, partners, events, offline, and beyond), a robust communications process and schedule can yield valuable insights to help you innovate better.
Twitter is a great tool for serendipity. How can you increase your odds of bumping up against great ideas there that you can potentially use in your business?
Twitter can be a powerful tool for developing breakthrough ideas. In fact, it's one of the best tools for exposing you to new ideas, insights and trends. Unfortunately, it has gained a reputation as a place where narcissistic people talk about the glorious minutiae of their lives - such as, "Guess what I'm having for breakfast?" There is some of that, of course, but it is also a vibrant community where people share some amazing ideas and resources.