The Front End of Innovation Does not Conform to a Funnel

Much of the action in innovation during the past five years has been around the front end of innovation – acquiring and gating new ideas. Doug Collins asks whether we are applying the right processes to the fuzzy front end..

The Innovation Hype Cycle

According to the Gartner Hype Cycle model, media coverage of a new technology goes through five distinct phases. Graham Horton has discovered that the way media treats innovation follows a similar pattern.