strategic intent Archives - InnovationManagement

How to Link Design, Marketing and Innovation

Over recent years the terms innovation and design thinking have taken on a life of their own through a variety of channels and media. Millions of words have been written on these topics by journalists, consultants, practitioners, and curious bystanders. Then throw in discussions about design itself and an even wider range of opinions emerge. What is a business leader supposed to make of all of this?

Is open innovation over-hyped?

Open innovation has been hyped in the media and by some consulting firms over the past few years as the next new thing and is just giving a term to an activity that has been underway in business for a long time. Simply put, open innovation is partnering to gain leverage and build barriers to competition.