Alex Igor Sanghikian is the Product Innovation Manager at the Albert Einstein Hospital in Brazil, one of the most important hospitals in Latin America and the world. Alex graduated in Communication, with a Masters in Marketing and MBA in Strategic Management. He has more than 10 years of experience in digital product development in segments such as health, financial and consumer goods. Alex helped to develop award-winning products such as financial and health apps, lead generation programs and corporate portals. He is always looking for learning experiences and sharing knowledge.



How to Make Your Design Thinking Program Turn Into Something Real

Why do a large part of the design thinking projects in the corporate world never pass through the prototype phase? In recent years I’ve been involved with many design thinking initiatives. Many of them related to the development of new products inside large companies in industries such as finance, health, education and consumer goods.

Rebuild Personas According to Your Next Product Innovation

Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. By exclusively focusing on your persona’s one main need and trying hard to fulfill that need with your product, you can build the next feature with a more focused vision.