How Can Personalization Improve Your Business Impact?

If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.

Rebuild Personas According to Your Next Product Innovation

Using personas in your design thinking framework is important, but are the results satisfying and clear? In this article, Product Innovation Manager Alex Igor Sanghikian discusses the Adjacent Possibilities framework for product management. By exclusively focusing on your persona’s one main need and trying hard to fulfill that need with your product, you can build the next feature with a more focused vision.

5 techniques for tapping team creativity

Everyone has heard of "writers block," but what happens when creative blocks impede individual efforts and innovation work in organizations? Many of the strategies that apply to individuals can also be applied to group and organizational situations. Here are five ways that Geoff Brennan recommends to harness creativity and break your team's creative blocks.

2020-08-06T17:16:33-07:00April 7th, 2009|Categories: Uncategorized|Tags: , , , , |

Innovation technique: Define your ideal competitor

Paul Sloane's new book, The Innovative Leader: How to Inspire Your Team and Drive Creativity, contains a fascinating innovation exercise that can help you to identify new opportunities for your business, and hopefully prevent it from being blindsided by an unexpected competitor. Here's how it works.

2020-08-09T13:16:50-07:00September 21st, 2007|Categories: Book Review|Tags: , , , |