BENGT JÄRREHULT

Bengt Järrehult is Fellow Scientist Innovation at SCA, a global hygiene products and paper company. He is also adjunct professor and visiting professor resp. at 2 departments of Lund University in Sweden. He is an avid reader of and presenter on the topics of innovation, especially on breakthrough innovation and the psychological hurdles that exist to achieve this, hurdles that we may or may not be aware of. He is of the opinion that most companies more or less know what to do to become more innovative. What they don’t know is what really hinders them from doing these measures…

Twitter

How to Understand the Notoriously Irrational Consumer

Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.

Growth and Stagnation – Similarities Between Ant and Man

Sometimes we find ourselves unwillingly obeying unwritten laws and rules that hinder us from growing our business the way we want to. In this blog, Bengt Järrehult looks at studies done on ant societies and draws different parallels to human organizations. Is stagnation a natural phenomenon after a period of growth?

2019-10-15T15:09:04-07:00January 31st, 2012|Categories: Innovation Psychology|Tags: , , , , , |

Open Innovation: To Cooperate or Collaborate –That is the Question

One of the major findings in mankind’s history is realizing the value of working together. Without it we would have starved to death about 100 000 years ago because a single man going hunting is very inefficient (I know – I am a hunter). We have also seen a very strong correlation between the amount of innovations happening and the number of people who are interconnected in the society during the course of the years.

How to Manage Both Incremental and Radical Innovation Projects in Parallel

This in-depth article provides you with fresh experiences and insights from how SCA, a consumer goods multinational company, has developed and worked with a new model for managing both incremental and radical innovation projects.