Many would-be innovators share a common frustration: persistent difficulty in gaining traction for their new ideas with the people they need to cultivate in order to advance them. Why do they often struggle? There are numerous reasons, but a common one is that they all too often rely on opinions to make their case instead of applying facts and data.
Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.