Björn Henriksson Is Senior Vice President of ETAC AB with responsibility for its Transfer division. Björn was formerly Head of Operations at Etac and previously Principal at Arthur D. Little. Both as a senior line manager and a consultant, Björn has extensive experience within product lifecycle management.

Why Product Lifecycle Management Should Be On Every Executive’s Agenda!

Product lifecycle management (PLM) initiatives often miss their true potential and make projects unnecessarily costly. Not understanding how to optimize these investments can have long-term effects on both the top and bottom line, while companies that realize how to use PLM as a competitive weapon can capture significant market advantages. In this article we give you insights into how to take an approach that addresses the true potential of a PLM investment.