Gregg Fraley

GREGG FRALEY

Gregg Fraley is a serial entrepreneur and international expert in creative problem solving. Author of Jack’s Notebook, he advises Fortune 500 corporations and speaks internationally on themes relating to company innovation and commercial creativity. As board member for the Creative Problem Solving Institute (CPSI) in the USA from 2003-2007 when he moved to Britain, Gregg trained scores of professionals in Creative Problem Solving (CPS) using the Osborn-Parnes model. He continues this work through KILN, a firm he co-founded in 2010.

Breaking the ISE: Mashup for Innovation Success

Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.

Anatomy of an Effective Front-End of Innovation Cycle

The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.