Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.
People who practice collaborative innovation at times seek out of the box ideas for a given challenge. In this article, innovation architect Doug Collins applies work from Nobel Laureate Daniel Kahneman by way of offering insights on selecting crowds that can achieve novelty.