INDY NEOGY
Indy Neogy is an expert in culture, both anthropological and organizational. He earned an MBA from Leeds after studying rocket science at MIT. His book When Culture Matters: A 55-Minute Guide to Better Cross Cultural Communication has just been published. Indy also has been named honorary Chief Culture Officer, and is an RSA Fellow.
Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.
The Front End of Innovation is that fuzzy bit where someone, or a group, conceives a new business concept. We say “fuzzy” because it’s the part of the innovation process that is the most purely creative. It’s a step into the unknown to create something new and calls for different tools and techniques. Because it’s fuzzy, we think it’s useful to break it down and look at it step-by-step.
