I am a Junior Professor at Münster University of Applied Sciences and the Team Leader of the Science-to-Innovation Group at the Science-to-Business Marketing Research Centre. I finished my PhD on Innovation Management and I am passionate about how technological change comes about.

How to Digitally Spark Corporate Innovation

To maintain relevance in the global competitive market, many companies already focus on the development and implementation of innovations, even using digital tools. But, in times of crisis, this focus is most likely to be lost when most businesses concentrate on keeping the daily business running.