Mark E. Atkins

MARK E. ATKINS

Mark E. Atkins, President & CEO, Invention Machine, has 30+ years’ experience building entrepreneurial & Fortune 1000 companies.  Atkins is Chairman & CEO of Invention Machine, providing semantic research, analysis & problem solving software that helps organizations accelerate innovation & deliver superior products.

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Insource Innovation to Generate Better Ideas & Fuel Product Pipelines

Is innovation a numbers game? We’ve all heard the statistics around the number of ideas it takes to eventually lead to a single successful product. But if we look at why it takes 3000 to 6000 or more ideas to find a single winning concept, the answer becomes fairly obvious: not every idea is a good idea. Mark Atkins explores how we can create better ideas, not more ideas.