Patrick Giry-Deloison is an operational consultant, business coach and professor of marketing. His goal is to “transform great ideas into great business.” He is also a business angel and a keen horse rider. Connect with him on LinkedIn and follow him @pgirydel.
Email: [email protected]
Twitter: @pgirydel
In an increasingly competitive, connected and globalized world, co-innovation and value co-creation have recently become the norm for all R&D projects from startups to large organizations. In fact, co-innovation is critical to the development and sustainability of organizations of all sizes and and all industries.
Today, putting customers at the heart of innovation is a no-brainer for most business managers. However, should the innovation process involve all customers or only specific segments? In this article we explore the hurdles of these initiatives and propose a method to select the most relevant customers with whom to innovate.
In a time when uncertainty reigns, the fear of being disrupted can brutally hurt any business. Responsible leaders who dare to anticipate disruption and take steps to self-inflict it to their organization in a smart and controlled way are best positioned for the future.
