Sarah Stone is the director and managing editor of InnovationManagement.se, and the director of IdeaScale Crowd. With a background in communication and business development, she works as a consultant with a variety of SMBs and startups. In her free time, she serves as the managing editor of Frayed Passport.
As the director of the IdeaScale Crowd community, I recently had the opportunity to share some insights and best practices for innovators who are new to crowdsourcing, and may not have conducted their first campaign yet. We discussed five questions to ask as you prepare for your first campaign, why those questions are important, and some examples of good and bad answers to those questions.