How Innovative Social Media Campaigns Can Boost Your Brand Exposure

Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.

The customer pyramid of innovation

Customer input to the innovation process can range from non-existent or reactive up to proactive. The level depends on the company culture and its history/success with past innovations. Proactive customer involvement provides the best atmosphere for successful innovation.

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