Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.
Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them. For marketing, its fundamental task is managing these relationships. In a recent research by Gallup the results were striking, a 240 percent boost in performance was achieved when both employees and customers were enaged. This is exactly, in a highly technological driven business environment, digital innovation is the catalyst that improves engagement and provide means to manage relationships better, faster and in a cheaper way though digital.
Members of a community engaged in the practice of collaborative innovation gain tremendous insights as they pursue that practice through the phases of an enquiry-led campaign. What ideas and insights do we contribute to the question at hand? What have we learned about the practice itself? One commitment that campaign teams make to the community is to create forums and provide the resources to share these insights. In this article Doug Collins suggests an approach by which the campaign team can build a basic communications plan to meet their commitment for sharing relevant information at each phase.