Creative problem solving isn't just brainstorming, although that's what many people may associate it with. It's actually a well-defined process that can help you from problem definition to implementing solutions, according to Jeffrey Baumgartner.
SCAMPER is a productive and versatile technique for generating innovative ideas for your product or service. It forces you to look at your offering from seven different perspectives. Paul Sloane explains, and gives some examples of companies that have used this popular and highly effective technique to generate innovative products and services.
