dirty maple flooring company enters the digital age book

Retrospective on the Dirty Maple Flooring Company

Our columnist Doug Collins began the Dirty Maple Flooring Company tale last fall. Twenty episodes later, the story in which Dirty Maple embraces collaborative innovation has come to an end.

The Dirty Maple Flooring Company Enters the Digital Age: Part 20

Chief strategist Charlie Bangbang has experienced the first evolution of his practice of collaborative innovation at Dirty Maple by applying the blueprint. What lessons does he take about innovation management? About crowdsourcing? About leadership?

The Dirty Maple Flooring Company Enters the Digital Age: Part 19

How might we measure our practice of collaborative innovation? What story do we tell by the factors we identify and the indicators we track? Does the plot interest our audience?

The Dirty Maple Flooring Company Enters the Digital Age: Part 18

What might a virtuous circle of collaborative innovation look like? In this episode, our protagonists Charlie and Frankie review how the design of their practice reinforces itself from strategy to planning to execution to governance.

The Dirty Maple Flooring Company Enters the Digital Age: Part 17

In this episode, Charlie shares with Frankie a map for how the organization might track the ideas surfaced through the Idea Mill Program. Are all ideas created equally? How might we tie the right metrics to the right ideas?

The Dirty Maple Flooring Company Enters the Digital Age: Part 16

In this episode, the leaders of the Idea Mill Program for Collaborative Innovation engage Dirty Maple CEO Harry Lundstrom to secure funding for the long term. How might the organization fund a collaborative innovation program—and justify doing so? What space—physical and conceptual—does this funding open for people?

The Dirty Maple Flooring Company Enters the Digital Age: Part 15

Part fifteen of the series finds our protagonist Charlie Bangbang mulling sustainability. How might he help Dirty Maple sustain the momentum generated by the launch of their first collaborative innovation challenge? What motivates people to continue to engage? Is innovation part of everyone’s day job? Is leadership?

The Dirty Maple Flooring Company Enters the Digital Age: Part 14

Part fourteen of the series finds our leader Charlie Bangbang and his team resolving their first collaborative innovation challenge for the Idea Mill Program. How did it go? What did they do? And, is it to serve mett wurst for lunch, ahead of an afternoon collaboration session?

The Dirty Maple Flooring Company Enters the Digital Age: Part 13

Part thirteen of the series finds our leader Charlie Bangbang at a crossroads. The Idea Mill Program for Collaborative Innovation has gone well. The Dirty Maple Flooring Company has already seen—or has perhaps felt—at this early date the effects of positive change, as people begin to express their potential for leadership in new and compelling ways. What possibilities are worth pursuing now?

The Dirty Maple Flooring Company Enters the Digital Age: Part 12

Part twelve of the series finds the Idea Mill Program for collaborative innovation bearing fruit in authentic, unexpected ways. Do we have the courage to nurture the right environment in the knowledge—the faith—that good outcomes will result? That people will see the chance to realize their potential for leadership, and take it? Lastly, is it wise, ever, to order the vegetarian special menu for lunch at the local watering hole that features scenes from the hunt on its walls?

The Dirty Maple Flooring Company Enters the Digital Age: Part 11

Part eleven of the series finds challenge participant Carlos Gutierrez embracing his role in the global economy. How might the practice of collaborative innovation help people find their way forward in the Digital Age? How might the practice give people a voice?

The Dirty Maple Flooring Company Enters the Digital Age: Part 10

Part ten of the series finds challenge team members Ivete Monte and Carlos Suerte comparing notes. How has the first collaborative innovation challenge from the Idea Mill Program been received in their respective regions? What reservations does each have?

The Dirty Maple Flooring Company Enters the Digital Age: Part 09

Part nine of the series finds our protagonist Charlie Bangbang’s collaborative innovation challenge reaching its intended audience. How might various people along the community’s value stream react? What ideas might they contribute?

The Dirty Maple Flooring Company Enters the Digital Age: Part 08

Part eight of the series finds our protagonist Charlie Bangbang working on the internal communications for launching the first collaborative innovation challenge at The Dirty Maple Flooring Company. How might he weave the business goals for the challenge into the introductory language?

The Dirty Maple Flooring Company Enters the Digital Age: Part 07

Organizations shake and remake themselves to survive and thrive in the Digital Age. What critical conversations need to happen? What processes need to change? How might the practice of collaborative innovation help people find their way forward?