Nearly 40% of IdeaScale’s customer base is run from a dedicated innovation department helmed by a Chief Innovation Officer, an innovation leader, an innovation manager or someone else. However, there is another emerging owner for innovation at a large organization. At IdeaScale, we often find that CIOs and their organization are driving innovation strategy for a company.
It never ceases to amaze me. I’m meeting with the executive committee of a major global company. I’ve just asked if innovation is one of their top strategic priorities. Their unanimous answer is “yes”. I then ask about their individual responsibilities. “Which one of you is the CFO?” “Who is head of HR?” “Where’s the CIO?” One by one their hands go up. Yet when I ask to see their global director of innovation, nobody raises a hand. Everyone just looks at me with a blank expression. So, sure, this company understands the innovation imperative. But nobody in its leadership team is directly responsible – or accountable – for making innovation happen across the organization. And they don’t even seem to be aware of the paradox.