Crowdsourcing and open innovation initiatives are vital by bringing vast stakeholders together to share ideas on complex problems and opportunities. Much of the focus is set on engaging the crowd yet deciding which ideas to take a risk on requires data on the likely impacts and costs.
Every year, IdeaScale conducts an in-depth study of their customer trends in order to write an annual report, provide benchmarks to our clients (and ourselves), and better understand the marketplace. This data gathering and analysis takes up the better part of our first quarter and our report is generally published in March, but 2020 is a unique year for the crowdsourced innovation community (and indeed for everyone in the world).
