packaging

3 Unique Ways to Improve the Online Engagement of Your Business

There is nothing innovative about understanding the need to increase your online presence for a more successful marketing campaign. Where the innovation lies, however, is in the methods you use to engage your audience and drive traffic to your business’ website.

2019-04-30T16:47:20-07:00December 19th, 2018|Categories: Strategies|Tags: , , , , , |

Packaging Innovation in the Digital Age: a Smarter User Interface?

Packaging is already a concentrated form of brand communication, expertly coded by designers using form, materials, colors and symbols to tell a brand story; or to make an innovation approachable and understandable. Now that packaging is becoming part of the digital revolution, how can we best enhance its communication potential?