Technological and industry shifts are important drivers of innovation. Look no further than the advent of the mobile broadband Internet and the shift to the era of intelligent, connected devices. Even though shifts are difficult to anticipate, they often lead to fundamental business changes. Staying up to date with these changes is vital.
All too often we see companies coming to us with a new technological advancement that they are very excited about. Sadly, having a new technology does not guarantee a winning innovation. One needs to work hard at the front end to understand what the consumer needs and how the current market offer isn’t meeting those needs. Only against this backdrop can we hope to bring an idea to market that will be truly disruptive. The following article explains.
The where, when, how, what and who of work and the workforce are experiencing changes the combined impacts of which will be significant for almost all organisations whatever their size, sector or markets. To compete effectively, organisations need to understand the scale of these changes and explore the implications of these trends impacting all aspects of the organisation from sales to operations and everything in between. Workers too need to chart their future careers by knowing the likely opportunities and risks presented by changing markets, industries and employment models.
