The innovation process (as variable as it can be) has a seemingly basic format no matter what your goal is: once you understand the problem, you identify some solutions to test. Those tests often occur in some limited, proof-of-concept format and are then rolled out for large-scale adoption. However, while testing out some sort of pilot scenario seems like a logical next step, many organizations aren’t sure how to do this, and it’s especially true for nonprofits where resources can be limited and every dollar must be accounted for.
External networking serves many purposes for a company, and modern digital marketing has become a combination of marketing, customer service, and public relations. Social media and other platforms also allow industry experts and organizations to engage in public conversation about important topics, so being involved and engaged in business and local communities is vital to a company’s success in order to appeal to modern socially conscious audiences.