External networking serves many purposes for a company, and modern digital marketing has become a combination of marketing, customer service, and public relations. Social media and other platforms also allow industry experts and organizations to engage in public conversation about important topics, so being involved and engaged in business and local communities is vital to a company’s success in order to appeal to modern socially conscious audiences.
What has complexity science to do with innovation management? Quite a few things if you ask Dr. Curt Lindberg of Plexus Institute, NJ, the States. Complexity science is the scientific study of complex systems, systems with many parts that interact to produce patterns of behavior that cannot easily be explained by the behavior of the individual constituent elements. From a business perspective you can use it to better understand the importance of relationships and interactions to your innovation efforts.