Brian Solis is a one of the world’s leading digital analysts and futurists. He’s the author of seven best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business and The End of Business as Usual. As a digital analyst, Solis studies the impact of disruptive technologies on business. As a digital anthropologist, he studies its impact on society and culture. Among the many topics he tracks, Solis actively publishes research on digital transformation, experience design, connected consumerism, enterprise and startup innovation, the evolution of brand, and the future of work. With an audience of over 500,000 people online, his work makes him a sought-after advisor to leading brands, celebrities and startups.



Are Corporate Innovation Centers The Last Hope for Companies Too Big To Fail?

Companies once deemed “too big to fail” are increasingly exposed to failure. The threat of disruption is everywhere. Startups are taking on the Goliaths in every market. Scores of malls across the United States are in collapse. Many household brand names are losing ground or even shutting completely. Regardless of industry, businesses face digital Darwinism, the evolution of technology and markets. Disruption is just a matter of when, where and why. To compete, executives must make tough decisions but more so, they must look to new horizons for new insight and direction. Whether companies thrive or cower in the face of digital Darwinism is a choice.