Cyril Bouquet is Professor of Strategy at IMD. His major interest is the interface between organizational psychology, strategy and leadership. His teaching, research and consulting activities focus on leaders who are working with their teams to design winning competitive initiatives and action plans for running their business. He is currently examining these issues in large global organizations, where new types of competitive advantages are quickly emerging. He has published on such specific issues as managing human attention in today’s organizations, the strategies by which low-power actors gain influence within the firm, and the corporate social responsibility of global entreprises.